If France desires to keep its status as the world’s most-traveled destination, it is going to will need an attitude adjustment.
In other words: be nicer to vacationers.
That was the message promoted by the French Ministry of Affairs at a national conference yesterday, where Foreign Minister Laurent Fabius announced a multi-tiered campaign to attract one hundred million guests per year to the country by 2020.
“The logic is very simple,” mentioned Fabius during his presentation. “An unhappy tourist is a tourist that never comes back.”
Citing a common stereotype that the French are unwelcoming toward foreigners, Fabius stated the new promotional tourism campaign will encourage organization owners and those in the service industry to reconsider their method when dealing with travelers.
“This must turn out to be a national priority,” noted Fabius. “Tourism is a national treasure. When you ask people about the planet ‘where they want to go?’ ‘France’ is constantly the first answer.”
But that status could wane if the country does not take action, he said.
Measures adopted in the new campaign getting promoted by the French Ministry of Affairs will contain keeping extra shops and dining establishments open on Sundays, as nicely as encouraging border police to say ‘hello,’ and ‘thank you’ when reviewing passports. Video communication on flights and signage at well known tourist outposts will also be produced out there in numerous languages besides French.
The new campaign will also attempt to streamline some current experiences, such as facilitating the issuance of visas, guaranteeing very-higher-speed Net coverage in the principal tourist regions, and adopting a paperless city pass in the Ile-de-France region, according to the French Ministry of Affairs.
Likewise, financial incentives will be provided to hotels and other companies in the travel industry.
As the announcement spread on line, French reactions varied, with some tweeting at Laurent Fabius that he ought to turn out to be president to others who felt the campaign was a terrible notion: “ha le ps après le medef ces sont les étrangers venues polluer notre pays. (These foreigners come to pollute our country.)”